You’re cruising right along, reading a story about an undersea adventure, when your main character discovers an underwater cave. They have been very supportive, above and beyond compared to any other business I have ever worked with. Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The German multinational had come up with an interactive Snapchat competition for their newly launched Neo Label. Try Outgrow. The reason quizzes are such a successful form of interactive content is because they’re highly personalized. Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. Search Engine Marketing – This involves everything from optimizing a site so that it shows up higher in search results, to placing targeted ads on the sides of results pages. We asked Hubspot to give us 3 potential partners. trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":[{"keyword":"filled cupcake oreo","geo":"","time":"today 12-m"}],"category":0,"property":""}, {"exploreQuery":"date=today%2012-m&q=filled%20cupcake%20oreo","guestPath":"https://trends.google.co.in:443/trends/embed/"}); BBC America delighted fans of their popular sci-fi series “Doctor Who” with a mobile augmented reality experience. When you are running 300 campaigns a day it is likely that the same customer will be a candidate for more than one campaign. If the brand pivots, so does your internal marketing strategy. I would not hesitate to recommend Genroe to anyone. Success! So, they decided to tweak them and make them interactive with the help of Tomas Kellner, a notable journalist. The video also includes a menu bar at the bottom so viewers can watch the other three tutorials and browse the collection at their own pace in a non-linear fashion. Encourage your internal marketing task force to do the proper research and meet with the appropriate colleagues to align the messaging. Now that you have your internal marketing aligned with external, it’s time to turn it into concrete materials that you can communicate to your team. 2020 Ceros Inc. All Rights Reserved, According to narrative psychologist Robert Simmermon. Outgrow Blog » General marketing » 10 Interactive Marketing Examples from Popular Brands. The bank was formed in the year 2001 after two smaller banks merged, creating a large bank that suddenly had to create a brand identity for themselves and instill that identity in a much larger new workforce. This can be replicated easily by generating a QR Code and a filter on social media for a viral effect. In need of a little inspiration to jump start your content marketing strategy? These success stories coming from giants show that the industry has acknowledged the fact “Content is definitely the King”. If it’s other employees, you may need to give them a lot of direction and guidance. We’ve used Mitchell’s insights from the HBR article, as well as our own expertise on internal communications, to compile five steps to creating an internal marketing strategy. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it. And the result revealed users’ flavor personas. There’s just no denying the popularity of quizzes. I have no hesitation recommending Genroe to other business colleagues. The 1 minute video let viewers immerse themselves in the world of an animated Oreo factory! Even if you aren’t charting a trip to the Southwest anytime soon, this interactive graphic is still engaging and fun. General Electric or GE was bored with how their yearly reports looked, something that would put off even an avid reader. Thus, it partnered with Outgrow to build a, Knorr used quizzes as an interactive marketing strategy, wherein they asked the users, The New York Times,  felt the need to go digital and provide interactive news to its readers following the fall in the circulation of print media. HBO also launched a short video on YouTube by the name What We Believe | #GOT2016 (HBO) which got more than 517K views. There are minimum practical systems needed to run any type of event based marketing campaign. Today, Wachovia consistently earns the highest customer satisfaction ratings of any major bank. Wachovia appealed to their employees by offering comprehensive maternity leave and benefits for families. delivered directly to your inbox weekly. Many also have advanced degrees supplemented by years of experience in the industry. I think it’s that pragmatic approach. They also made a concentrated effort to acknowledge their employees as the reason for their success. The platform is cost-effective, uncomplicated and backed up by Genroe’s incredibly responsive local team who are always eager to provide support when required. Make sure the alignment is there before the team begins creating materials for the campaign, which is the next step in the process. The Genroe team helped us develop the strategy, systems and execution to go to market. In essence, this is how interactive storytelling works. A degree in marketing is vital for carrying out effective internal marketing efforts. Genroe not only were the most cost effective but they asked the most important questions that I needed to hear from them. The campaign promoted “Filled Cupcake Flavored Oreo Cookies” and was a hit. We can just shoot them an email and we get a response back with, “Yes, we can do it,” or, “No, we can’t, but here’s an alternative.” That’s enabled us to be able to succeed in the way we have, by having that support.