• Place: what are the distribution channels? You may want to consider elements like whether in the light of changes to the competitive environment the brand or organisation has developed an entirely new opportunity – sometimes called a white space or a blue ocean. It’s more difficult also because the seller can’t read the customer’s mind. Does the organisation or brand have a strength (power) in these? This could include: a) the type of buying decision (e.g. You could also set this up for the industry sector, although be specific, as you may get overloaded with data. Alternatively if you are investigating a service, then consider issues such as intangibility, perishability, variability, inseparability and lack of ownership.If your success story is a new product, then you may add some insights from the product development process, which has led to the success. You could also set this up for the industry sector, although be specific, as you may get overloaded with data.On a final note please remember that there is a discussion forum specifically relating to the module assessment. Another way to prevent getting this page in the future is to use Privacy Pass. With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential. And both consumers and sellers are interested in it. Like one has silver ornaments, another is thinking of gold; if one is traveling on a bike, the other may want to travel in a car, and so on. You will want protection from such losses because everybody prefers a risk-free life. Positioning: once a segment(s) and target market(s) are identified you can consider the position of the organisation/brand. If you chose to do so then add these sparingly and be sure to outline what is good or effective in the promotional materials you insert into the assignment.As you may be aware, the challenge with question two is to gather and review relevant information from a variety of sources and build a clear and coherent case for your chosen success story. A want stems from deficiency. Clothing would include shirts, trousers, denim, skirts, wrap-around, hot pants and many others. Enter code Food, clothing, and shelter are the three basic physiological needs. Satisfaction is a state of the mind and can’t be measured because it’s unquantifiable. But still, there are some products that are not usually sold over the internet, like automobiles and heavy engineering. If this is the case, you may consider how risky the strategy was. In addition to the above factors you should also consider whether your success story is contemporary. •    Detail and discuss the key factors which have led to the marketing success of your chosen organisation. All the online transactions are processed through the secure and reliable online payment systems. Managing word count is key. Retaining customers is all the more important under such circumstances. After reviewing your short list you should be in a position to make a choice of organisation/brand for your assignment. What makes it a success? You can combine this with your review of the external or performance environment – and summarise this in a SWOT. After considering the environment in which the organisation operates, including the buying behaviour and competitive issues, you may wish to consider the strengths the organisation possesses and the opportunities the organisation has been able to exploit. After the end of World War II, there was an almost deluge of products and services in the market. (60 marks) When evaluating the shortlist you may wish to consider:•    whether the examples identified do actually constitute ‘success stories’ – in order to answer this query you may wish to reflect on the key marketing models/frameworks (e.g. Any citation style (APA, MLA, Chicago/Turabian, Harvard). But there are differences between needs and wants. Once you have made your choice you need to build a case for the organisation selected. Stakeholder Map . Or a unique distribution channel? Sally’s research interests are in market - Clearly, Baines and Fill’s Chapter 5 is a valuable resource when looking at the strategic options. But sometimes, the entire basket is highlighted in the marketing campaign. The marketing concept involves analyzing the needs of customers so that a company can make informed decisions to meet their needs and bat competition. But their extent needs to be controlled. For instance, Toyota produces 2,000 cars a day, of which 700 are sold in the US markets and the rest are exported all over the world. •    Building on your success story, evaluate the future challenges facing your chosen organisation, and make two or three recommendations on areas the organisation should address for continuing success. Marketing success can in part be attributed to identifying and responding to changes in the external environment and the subsequent market needs.When tackling this question you should identify the nature of the environment in which the chosen organisation operates (PESTEL analysis may come in useful) and how your brand or organisation has taken the environment into account when developing its marketing strategy. They have to balance conflicting criteria of consumer wants, company profits, public relations, and customer satisfaction. whether you can gain insights into areas such as the target market and the marketing mix adopted by your short-listed organisations). Anyways, Click Here to See All the Sales & Marketing Keynote Speaker Topics and Workshops, Download this FREE Infographic listing Six Easy Persuasion Tactics You Should be Using … but probably aren’t, See our Internet Marketing Tools Directory. Once the customers understand that the seller is honest in serving their needs, they will keep coming back. •    whether you can obtain sufficient information and data on your chosen examples – linked to this is the need to consider how well the aspects contributing to success can be identified individually (e.g. an understanding of the changing marketing environment, segmentation, market positioning and the marketing mix). When evaluating the shortlist you may wish to consider: Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. For a seller, it’s of no use if there’s none to buy the products and services. Manufacturers make available all goods needed in the society, attaching due importance to price, quality, time and place. To help answer this part of the question you may wish to consult a number of the library databases (e.g. If the seller gives free gifts, charity, or donation, it won’t qualify as an exchange.