Team 2 Appendices …………………………………………………………………….. 15 No need to worry if you’re not tech savvy, as this template is easy to use and compatible with various devices. • Google is not paying certain attention in enhancing the services and proficiency of search engine. Google, as one of the leading search engines, is the best place to market your products as well as your services. The search engine which has the possibility to access all type of text and is providing comfortable and trustworthy results which is not done by others and to minimize the problems that doesn’t provides satisfactory results that’s seen mostly in the search engines. With its versatility, this template can be customized according to your needs to better attract your target audience. Google has various products & services that are shaping the way people use to communicate worldwide. Jing Jiang Unlimited Downloads of 100,000+ Ready-Made, Designs, Documents & Templates. Executive Summary, Introduction Tactics ………………………………………………………………………….. 7 1 BY: MRIDHUL.K.M DMS PONDICHERRY UNIVERSITY 2. Introduction 3 IT Architecture Plan 9 Famous products in tech world like YouTube, Google earth, sky, drive, maps, android, chrome os, nexus smartphones and tablets came from this company. Diversification Strategy: Google has always been investing heavily in internal R&D projects with the aim of “solving the world’s problems using technology”. Marketing strategy maintain by google is to have a search engine with entirely fresh business model. Its services for Web, Mobile, Business, Home & office are stars since these are main verticals for which Google is known to provide best services. }. • Google provides comfort level to its customer from every country by providing the facility of 88 languages. Strategic planning is the process of developing and maintaining a fit between the organization’s goals and capabilities and its changing marketing opportunities. 14 In 2004 the company went public with a prospectus that proposed the motto “Don’t Be Evil” and described an auction to determine its, Google Analytics: optimize your website 6 Market Analysis 11 Payment Process- 9 The website design will be a competitive advantage because research indicates that an easy-to-use website significantly increases sales. 5.3 Productivity 10 A viability report provides us with a more detailed indication of the viability of the business ideas or expansion plans. • Try to involve with different search engines and acquire them so that it has more enhancements for its users. It’s search engine optimization for the app environment. function() { Website- 9 Our services will exceed the expectations of our customers. }, 3) Market Opportunity 6 Contents 6) Market Strategy 8 • Google is known to be high ranking search engine in the world with a great speed that provides comfort. This is highly related to Uber’s success in attracting customers, which is the most important revenue stream of the. • Mostly the reason of survival of the google is on the basis of advertisements. Google does not stop interacting user with more news. Your email address will not be published. Avail this Google Marketing Plan Template now! GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. MARKETING PLAN - GOOGLE GLASS 1. 7) Organizational Development 8 Checkout Page 15 The marketing goal of Google is to enhance the surfers with the innovative results in minimum time with a goal to lead the web experience. The newly incorporated company, funded by angel investors, moved off campus and soon, at the height of the dotcom boom, attracted $25 million in support from two venture capital firms.   1) Value Proposition 6 Action …………………………………………………………………………… 9 if ( notice ) In services in social networking & media are question marks since these verticals are facing stiff competition from other players in the market. Started in 1984 as PC Limited, at first the company sold IBM PC-compatible computer built from stock, and products that support whatever phase our customers may be in, or seeking. Johannes Borchardt coined the acronym ASO in 2009, referring to everything that helps your app be visible in app stores. By December 2015, Uber has raised total equity funding of $6.61 billion in 12 rounds from 52 investors (Exhibit 2: Uber’s Investment Rounds) (CrunchBase, 2015). Interface Blueprint 12 4.3 SWOT analysis 7 Situation analysis ...………………………………………………………….. 3 • Its operational cost is very low with respect to the services and commodities provided by Google. • You tube was acquired by the google which also affects positively in the publicity of search engine like google. c) For network: Chrome Android 4) Competitive Environment 6 Google, a multinational company was founded in January 1996 at Menlo Park, California which provides the services of searching and advertisements. 5.2 Economics 10 Online blogging is really attractive. • As the google is known to be the user friendly search engine but now gradually it loses that image because it decides to become portal. Analyzing Google’s strategic planning process Please reload CAPTCHA. It boasts high standard suggestive content to ensure an effective marketing plan for your business. Google also did partnership with several companies namely NASA Ames Research Center, AOL, Microsoft Nokia and Ericsson. • Local merchants are to be welcomed for the advertisements of their limited searches. Executive summary ………………………………………………………….. 2 Established by Michel Dell, Dell is now number three supplier worldwide employing more than 103, 00 people worldwide. })(120000); Time limit is exhausted. Time limit is exhausted. • Although Google tries to merge with different search engines but in doing so it may lose its own brand name. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach targeted customers who earn more than $100,000 annually.