The Dell’s marketing mix pricing strategies are different for different product range, and this is so, because of the different target market and customer segment that includes the business segment and consumer market. Its pricing strategy has mainly been focused at discouraging  competitors which it used to do well in the past. The brand is best known for its direct business model and great technology. Discover even more ideas with a free trial of Alexa's Advanced Plan. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Dell is one of the leading Consumer durable brand. It is known as the mechanism by which movement of goods and services takes place from the service provider or manufacturer to the final consumer. Dell Marketing Mix: Dell is a well-known brand of computers and IT solutions. DELL segments its offerings based on Psychographics & Demographics factors. An estimate of how difficult it is to rank highly for this keyword in organic search. What marketing strategies does Alienware use? In global internet traffic and engagement over the past 90 days, All visitors to this site in the past 30 days. The percentage of traffic that comes from both organic and paid search. Dell is famous for providing the configured laptops and computers according to the customer specifications and requirements by using built-to-order, and configure-to-order approach and strategy (Dell, 2018). Also referred to as 'Sites Linking In', this is the number of sites linking to alienware.com that Alexa's web crawl has found. Its Alienware and XPS series is very premium prices, which targets the potential consumers who are looking for the premium quality and also the high end hardware configuration. However, it also produces a separate range of gaming laptops meant to provide the users with a premium experience. In the category of notebook, Dell has been priced an Inspiron series of laptops at mostly lower prices, and this follows the XPS that is premium priced, and so Alienware series are the highly priced laptops in the portfolio of the notebook. Bhasin, H. 2017. This site is not gaining any traffic from these keywords. There are many dealers, distributors and showrooms across the globe (Bhasin, 2017). Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. Dell is famous for the continuous innovation and provides the qualitative products for the consumers. The site with the highest combination of visitors and pageviews is ranked #1. MBA skool, 2018. Top organic keywords that are driving traffic to this site. Brands like Dell spend millions on marketing and promotion of their products and brand. It involves both the business and consumer products in the Dell marketing mix of product portfolio. The prices of the products also vary because of the hardware selected for the operating system and the version also. The site with the highest combination of visitors and pageviews is ranked #1.This chart shows the Alexa Rank trend for this site over a trailing 90 day period. He graduated with a Hons. Two in one PC’s, Monitors, gaming PC’s, adapters and batteries, speakers, projectors, storage media, and many other computer devices and accessories. A relative level of audience overlap between this site and similar sites. Dell also allowed to the consumers for customizing the laptops hardware configuration that is differentiated from the competitor’s one. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap. The percentage of organic search referrals to this site that come from this keyword. Sites that people visited immediately after this one. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. The competitors list can be found next tothe search input field above. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. From laptops to PCs most of its products are priced competitively. all social, Start free trial for Still, the brand is among top ten PC makers of the world. Apart from that Dell also promotes its products through the print media. The PC hardware and software magazines are also used to promote the brand. Place refers to the channels, intermediaries and distribution. It use several channels to promote its products. Percentage of visits to the site that consist of a single pageview. Dell has uploaded more than 1200 videos to YouTube for advertising and branding purposes. Dell, 2018. Sign up for one of our pro plans to certify your site and access: Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases. The products of Dell are sold from its website, and different e-commerce sites like Flipkart, Amazon and Snapdeals. A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. (adsbygoogle = window.adsbygoogle || []).push({}); Designed by Elegant Themes | Powered by WordPress. Still, the brand is among top ten PC makers of the world. It targets tech savvy people, Professionals & Executives. Sites by how many other sites drive traffic to them. Benchmark and track your performance relative to your competitors. https://www.marketing91.com/marketing-mix-dell/, https://www.dell.com/learn/pk/en/pkcorp1/about-dell, https://www.mbaskool.com/marketing-mix/products/16980-dell.html. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. all direct. I… An estimate of how frequently this keyword is searched across all search engines. Audience overlap score is calculated from an analysis of common visitors and/or search keywords. The product portfolio offers the laptops, desktops, PCs, 2 in 1s, all in one, gaming series, electronic devices, XPS series, monitors and many other accessories. Sites that link to this site, recalculated weekly. Its focus mainly has been on providing its customers with cutting edge technology while also managing to maintain competitive prices. Moreover it makes customer engagement channel strong in order to stand ahead of other companies.A strong connect with customers as well as serviceability are the winning factors in the hardware & software industry and that is what dell is working on. This site does not rank for these popular keywords, but they could if they wanted to. Improve results from search and content marketing. Dell’s marketing mix. It is known as the mechanism by which movement of goods and services takes place from the service provider or manufacturer to the final consumer. The television ads are focused at its cutting edge technology and the performance related benefits of its products. Similar sites that share the same visitors and search keywords with this site. Dell products are sold through several channels. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers.